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Max Heinritz

Rich people, big companies

A technique for generating B2C startup ideas is to find something that only rich people have and make it affordable for everyone.

A similar concept holds for B2B startups: find something that only big companies can afford and make it affordable for startups. Or a slight variation: find something that only tech companies can manage to implement and make it accessible to non-tech companies.


Sometimes, all that’s needed here is to innovate the go-to-market strategy to make it easier to market and sell to startups.