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Max Heinritz

Who are your customers?

When exploring startup opportunities, I believe the most important first step is deciding who you want your customers to be. In my view, good customers are:

Looking at this list — it’s clear to see the appeal in selling to startup founders or software engineers. As an engineer, you don’t need to work with customers directly all the time, so these considerations are less important. But as a founder, it’s a huge part of your day-to-day experience.